Hard Rock Hotels – All Inclusive Collection is based in the sunny Florida. From there, they run a very interesting business: they help companies organize a variety of business events. To make it more interesting, they help organizing them in beautiful places. As a matter of fact, these beautiful places are no more no less than the renown Hard Rock Hotel and Casino Punta Cana (in Dominican Republic), Hard Rock Hotel Vallarta (in Mexico, Pacific Ocean) and Hard Rock Hotel Cancun (in Mexico, Caribbean Sea). On top of that, in 2013 they are rebranding the fourth All-Inclusive Hard Rock Hotel in the group: the Hard Rock Hotel Riviera Maya (also in Mexico, near Cancun, actually).
“We needed a new site to reflect the changes, and to correct some flaws in the previous one”, said Ginny Davito, Vice President of Group Sales. “Among the changes, we thought we needed to give more information to visitors right from the home page, and among the disadvantages of the prior website we needed to help our visitors understand better the All Inclusive concept of our services. It appears it was confusing in the previous version”, she added.
The web development company in charge of the new design was InTechCenter. They are also based in Florida, and proximity was an important factor for making the decision. There, their project manager told us that they “opted for a simple yet modern web design for All Inclusive Meetings. According to our specialists”, she added, “simple designs not only load faster on the visitors screens but they are also more marketable in SEO terms.”
When asked about it, Ginny mentioned: “Yes, we are now going to invest some money in these Internet technologies: both on SEO and on social media marketing. We already have a few online accounts set up and working, so we will try to draw interest to our site and its proposals as part of the selling strategy for 2013. They will not be our unique marketing area though. ”
Finally, when asked how they were going to focus their campaign, Ginny said that “we are thinking on working the same way event planners do offline. I mean, having our potential clients understand that we offer what they need, but easing their lives in the process. We basically organize business events, so they could count on us just like they would do with any other event planner in the world. The difference, however, is that all the meetings, incentive trips, conferences and events we do are on an all-inclusive basis. This means that no matter how many coffee breaks or meals ordered, how many phone calls made or how many times you have room service, you still pay only one fixed rate.”
For those who want to take a look, All Inclusive Meetings new site is here.