Pop Up, Slide Up and Static Opt In Form Basics For Lead Capture
Posted by Mark | Posted in Blogging, Email Marketing, List Building, Marketing, Monetization, SEM, SEO, Uncategorized | Posted on 29-08-2010
Tags: email, list, Marketing, opt in form, pop up, slide up
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One thing that all internet marketers are interested in is a growing list of leads. Leads are the primary reason that marketing exists at all. Without the ability to gather leads, there would be no commerce. For that reason, a great deal of time, research and effort have been spent on the technical aspects of capturing leads. Even though all of the old ways of capturing leads are still valid such as TV ads with a phone number or web address displayed, radio ads with a phone number or web address given , guerrilla tactics such as handing out flyers and making cold calls and visits to name a few, newer, more efficient ways of collecting leads are being used more and more heavily since the movement of commerce from the non-virtual to the virtual world.
With respect to the collection of leads, targeting is absolutely everything and in the virtual world, today’s powerful search engines deliver the most targeted traffic that the marketing industry has ever seen. An effect of the rise of these technologies is the establishment of a community dedicated to the optimization of interaction with the algorithms that build and format this virtual landscape. It is know as Search Engine Optimization or SEO for short.
Quality SEO, does a great job of funneling these highly targeted leads. However, it does nothing to capture or retain them. In other words, if the content in or on you blog or website is optimized for search engines, search engines will send plenty of traffic your way, but they will do nothing to help that traffic convert into sales while they pass through.







