Whenever you Google a search term, you will automatically receive a large variety of unique results in the first few pages of organic listings.
This is a great thing and my hat is off to Google for producing a variety of results that present information on your “topic of interest” from a variety of angles.
Interestingly, however, in each and every batch of mixed results, you will find two classes of websites within the first ten or so pages of results:
Class 1: Websites that deserve to be there because of the sheer amount of original value that they provide and their natural back-linking structure that results from it.
Class 2: Sites that have muscled their way up through the search results by producing a similar structure synthetically.
What Class Of Website Are You?
Interestingly, the second category of websites generally does not have the same quality of information that the first class does and usually, they provide much less value.