Whenever optimizing your web pages or landing pages, there is an entire list of items that you want to make sure are covered so as to effect the highest Search Engine Page Rank (SERP) and the highest number of Unique Visitors (UV) as possible. To do this you need to make sure that each item on the following list is covered.
Keyword Research. Keyword research is the start point of Search Engine Optimization (SEO). Without solid and effective keyword research, all of the efforts following your research may be wasted. The easiest way to perform keyword research is to go to the Google Keyword Selector Tool and search for your term of interest. By default, this tools lists the broadly matching search terms, but for SEO purposes, you want to select exact match to get data referencing how many searches per month are for your exact keyword of interest.