Your business is growing. You have some longtime clients that you want to keep interested and a few new clients that want to learn more about your product or service. One of the best ways to target your customer audience, keeping both old and new clients interested and engaged, is to use the direct marketing method of email marketing. By scheduling e-blasts to go out on a regular basis, chock full of valuable information, you are sure to win support from your online community and grow followers.
However, sending out hundreds or even thousands of emails regularly is out of the question. Enter email marketing services, designed with your business needs in mind. Different services provide various templates to structure your message, ways of testing your blast prior to sending, and a host of other features. So how do you choose one?
Small business owners have many different options when it comes to marketing their business. However, one that is most effective is email marketing. Small business owners can use an email marketing program to gain more customers, keep current customers up to date with promotions and events and so much more. it is very important for business owners to keep their email marketing campaign relevant and fresh. Below are a few creative ideas to help boost your small business via email marketing.
#1. Subscription Access
The first step to a successful email marketing campaign is to have subscribers. It is very important to make your email marketing program easy to subscribe to. take the time to post sign up forms to your program on various websites including Facebook, your blog, website homepage, etc. Make it easy for those who view your sites to be able to sign up for your email campaign. It is also a great idea to add a birthday option so that you can keep track of your subscriber’s special day and send special offers so they will continue to remain a subscriber and customer of your business.
Implementing an email marketing campaign is a good way to reach your customers, but there are things you should consider before starting one for your business. Various types of email marketing campaigns achieve different goals, so you’ll want to determine exactly what goal you’re striving for. ATAK Interactive takes a look at email marketing campaigns and how they can work to the advantage of your online business.
Since your customer base is varied, you can’t send the same email out to every customer (unless it is your newsletter, in which case it can be sent to all of your customers). There are three main types of email marketing that can be used for most businesses.
1. Customer generation. The goal of a customer generation email is to reach out to potential customers who perhaps made an inquiry on your website or left your website just before checkout. This type of email could alert someone that they have items in their shopping basket that were not purchased, or could offer a coupon or discount to entice customers to complete the purchase.