The importance of context links, contextual ads and contextual advertising is more important now than at any other time in history. Never before in the history of advertising and marketing have potential sales lead and customers become so desensitized to advertising. We are literally surrounded and bombarded with advertising everywhere we go. The airwaves and webpages we are exposed to constantly feed us with ad after ad and promotion after promotion to the effect that in most cases, we hardly ever see them anymore. This article is about the single most effective form of advertising available to publishers. That form is know as contextual advertising.