What a weird title, right? This article has been sitting in the back of my mind for a while now and I recently received a question that finally catalyzed its writing, so here we go.

Obviously, off page SEO is very important and even though many of the link building techniques that have worked in the past (most of them blue hat), the future of search engine optimization and search engine marketing demands two things:

1 ) Quality Content – Articles that convert your readers into subscribers and buyers and actually teach them something

2 ) Quality Links – Contextual links that point to those articles and boost their SEO value

OK. OK. I totally realize that everything you have read up to this point is so “last year”. But, do you actually have a plan to get this stuff rolling?