Building links, I have found, is as easy as taking candy from a baby, so to speak.
Webmasters the world over stress over getting great links pointing to inner pages on their websites, but this process is so easy, one could just about do it in their sleep if they were so inclined.
The trick is to make use of the SEOQuake Chrome or Firefox plugin and find the highly trusted pages on any given website that links our using KeywordLuv or CommentLuv.
Personally I like CommentLuv (I used to like KeywordLuv but that has changed) because it, apparently allows you to build links below the radar.
I have been doing a bit of blog commenting this evening, you know, build a few dofollow links to recent posts…as a means of giving them that little extra SERP boost…nothing spammy…everything tasteful.
..and here is what I have noticed (and this is nothing emperical, simply an observation)…
CommentLuv links are almost always “auto-approved” whereas KeywordLuv links almost alway end up in the “Your comment is awaiting moderation” que.
Getting put in that que is really not what we’re after. We want to get approved automatically.
For the most part, blogs worth their salt have moderated comments. High traffic blogs have moderation that splits comments between new commenters and trusted commenters.
Typically, trusted commenters have to have previously approved comments, or in some cases, a pre-set number of approved comments. In both cases, comments are auto-approved whenever a commenter reaches the pre-set “trust level”.
When that happens, all bets are off and the link-builder/commenter is free to build links at will.
Of course, they would want to follow all of the rules of blog commenting as follows:
- Find The Right Blogs. What good is commenting on a blog that doesn’t teach you about your niche or is not related to you niche in a direct or supplemental way. The purpose of commenting on blogs is to interact with both the blogger and their visitors. If you have a website about a certain subject, find blog about that same subject or related subjects. By doing so, odds are you will find targeted, search-engine-driven traffic consisting of like-minded surfers looking to learn and interact. This is a great way to draw visitors to your own site and build your reputation.
- Alexa Rank. Finding blogs with high levels of traffic is very important. One metric that you can look at when looking for blogs with high levels of traffic is it’s Alexa rank. Simply go to the Alexa site info page and enter the URL of the site in question. Do this for all of the sites you are researching and comment on the ones with the lowest Alexa rank. In this case a low Alexa rank is a good thing because it means more traffic.
- Use Your Real Name. The days of spamming blogs with keywords are over. There is really no need to use keywords in your comment or as your name when commenting. Visitors who read your comments should know your niche simply by the genre of blog that you are commenting on. This is not a complicated point. Just use your real name.
- Add Value To The Article. If you want to get your comments approved, you have to add value in one form or another to the article. This means, of course, reading the article and learning something from it, provided there is something to be learned. Think of an insightful comment that actually adds to the discussion. Or, if you have a question about something in the article, ask it as your comment. This is a great way to get comments approved and solicit interaction.
- Use Proper Grammar, Spelling And Punctuation. Nothing be-speaks a lack of professionalism more that poor grammar, spelling or punctuation. When you comment on blogs, you are not texting a friend on their iPhone, you are acting as an ambassador or representative for your company or website. These types of things stand out and can make the difference between getting the click and just getting skipped.
- NoFollow Or DoFollow? As mentioned before, many blogs have added a nofollow attribute to comments on their blog. This has been an unfortunate necessity due to the massive amounts of spam comments that have over-run the internet. However, there are many blogs that have removed this now-default setting so as to encourage dialogue and reward legitimate commenters. I have done this to my own blog and have been happy with the results. Do spammers attempt to comment on my blog? Absolutely. Do they succeed? Absolutely not. Probably 90+% of the comment attempts on my blog are spam. Almost all get blacklisted, never to have the privilege opened to them again. With respect to the nofollow/dofollow debate, of course dofollow is better because your site receives search engine trust and reputation but do not avoid commenting on blogs that have the nofollow attribute applied. A nofollow link is far better than no link.
- Avoid Software And Outsourcing At All Costs. Many of the comment attempts on my blog have been made using automated software. The bottom line with respect to commenting software is this. It is nothing more than an arms race between those who use it and search engines. There is a race between the software that spams unprotected blogs and the de-indexing of these blogs by search engines as well as blog owners who have given up and thrown in the towel by turning off commenting or deleting the blog entirely. At the same time, comments placed by software are almost never related to the subject, even when commenting by keyword. They stick out like a sore thumb and are a great way to get blacklisted as well as ruin your site’s reputation on several fronts. Much of the same can be said about outsourcing comments. Remember this. No piece of software or hired commenter can or will give comments linking to your business, website or blog the care and consideration that is required by this SEO and networking tool. You can use a hammer to hit the nail on the head or break a windshield. The choice is up to you.
Follow these rules and you will be just fine. Additionally, remember to search for blogs that have CommentLuv enabled. This WordPress plugin is the key to building great links with minimal effort.