Any business can produce a website but it takes real know-how to make sure that your target audience can easily find you. SEO (Search Engine Optimisation) will make sure the search engines find you and, if done properly, can have a powerful impact on your marketing success.
What is SEO?
You have probably heard of SEO but may be unaware of exactly how important the process is in marketing your website, attracting new customers and ensuring return visits from previous clients. Without the necessary page rankings, a website may be all-singing, all-dancing and feature some of the most amazing products available on earth, but it will be difficult for someone surfing the internet to stumble across it.
The prized position for any person or company promoting a website is the first page of a search engine’s results list. The higher up the first page of results the better, with top ranking being the ultimate goal. To achieve this sort of success most companies will need to call on the help of a company or individual who is able to offer professional SEO services. A tailored, multi-pronged campaign is the best way forward and only a skilled professional understands the subtleties of the system.
How will SEO help my business?
In addition to ensuring that hidden aspects of each web page contain the necessary meta data to attract the attention of web crawlers, skilled SEO services professionals understand the key percentages required in on-site content to push a site higher up the rankings. Keywords need to be skilfully worked into visible content naturally as too many obvious mentions of a keyword and the web crawlers will dismiss it as a ploy to gain higher rankings, whereas too few mentions could fail to attract their attention at all.
An SEO professional will tighten up all visible content, identify the most popular search terms that could lead customers to the website and work to include these at the necessary levels. Standards of coding will be checked to ensure that a site complies with WWW3 guidelines to make it error-free. Dead links and bugs are removed and fixed as research has proved that potential customers can be put off by any errors on a site. Bad coding, incorrect display of pages, out-of-date information and pages that ‘hang’ will reflect badly on a business and deter potential customers from progressing further.
An often-overlooked part of SEO is the linking of pages to a site. Search engines operate partly on a system of checking to see how many other sites and pages link to a website, on the basis that other sites would only link to a reputable website. Therefore, the more links the better and a skilled SEO specialist will make full use of this trick to increase rankings.
In today’s fast-paced world it is important for every business to promote itself as much as it possibly can in order to be found by its target market. Only with the best SEO help can this realistically be achieved by the vast majority of websites.
AUTHOR BIO : Jenny Lobo writes regularly on computing and internet subjects for a range of IT websites and blogs. In researching the information in this article she made use of SEO Consult, a company experienced in providing SEO Services for a range of businesses.