I was browsing a marketing forum this morning and someone posted an “SEO is Dead” thread. If I had a dime for every time somebody posted a thread like this I would be a rich man.
Search Engine Optimization has been, is, and will continue to be an integral part of Search Engine Marketing and I for one am going to officially say it: “SEO Will Never Die” and here’s why.
Why SEO Will Never Die
Search engine algorithms have always relied on measurable signals to tell them (and their little data collecting bots) what web pages are most likely to contain content relevant to the interests of real people.
With that concept in mind there will always be ways to encourage these algorithmic metrics to cast a vote here and there in your favor and this generally means generating great content, sharing it on social networks and building a few links to it.
It really doesn’t take more than that. If you think it does, then you’re going after the wrong keywords and you trying to play old school SEO. You need to be playing “New School SEO” which has, does, and will continue to work indefinitely.
A Perfect Routine
IM, SEO, SEM, SMM, and SMO have all really sort of merged to gether. Much of the ability to pick and choose what SEO they want to follow and what they don’t was taken from companies like Google with the rise fo social networks such as Facebook. Why do you think Google launched Google Plus? Because Facebook was/is an internet island with shores far from their area of influence. Google Plus is an attempt to regain some of that influence and they have succeeded somewhat.
Regardless, SEO is still and will always be an absolutely essential part of being a webmaster and developer and what is more, you have to have a routine that you follow and split test or you will eventually get tired and drop the ball. So let me define a weekly SEO routine for you degsigned to target one long-tail keyword per week.
- Monday. – Write and publish a solid keyword (long-tail) optimized article on your blog. We will not be offering up this article for syndication as we want it to be unique and published only on our site. Once it is published, share it on your Twitter, Facebook, and Google Plus accounts. If you don’t have any of these, get them and start follwoing people and follow back people who follow you.
- Tuesday – Write a pre-sell article. When I say a “pre-sell” article, I am referring to something that leads into it but at the same time, an article that stands on its own two feet. Publish that article on EzineArticles.Com, ArticleBase.Com, and GoArticles.com.
- Wednesday – Find some blogs that link out using the CommentLuv or CommentLuv Premium WordPress plugin and comment on them using highly relevant comments. Do yourself a favor and actually read the article and write an intelligent resopnse…not some garbage about it being a “great article”. Weak minded SEOs leave trash like that. If you need help finding sites to comment on, check out our blog commenting primer.
- Thursday – Submit a guest post with a high traffic blog. Not into guest posting? Well, you need to be. I admit. I drop the ball on this one regularly, but some of the highest quality and most targeted traffic I have ever received has come from guest blog posting. Just in case you wondering, TheBitBot.Com does accept guest posts and here are out submission guidelines. Additionally, here are some solid pointers on getting your guest blog posts approved with quality establishments.
- Friday – Write another article that leads into your long-tail-keyword-optimized article and publish it again on EzineArticles.Com, ArticleBase.Com, and GoArticles.com. Additionally, share it again on your Twitter, Facebook, and Google Plus accounts.
The goal here is to get you content recognized and shared. Quality matters. But it always did.
When People Say SEO is Dead, Here Is What They Really Mean…
When people say things like “SEO is Dying”, or “SEO is DEAD”, what they are really saying is that all of the spammy tactics are being rooted out. Techniques like low-quality spinning, automated blog commenting, profile links, the list goes on and on. Basically, all of the things that were annoying and pushed garbage to the top of the search ranks. Believe it or not, the negation of these tactics and techniques levels theplaying field for us all and that is a good thing.
Use SEO Tools Wisely
Of course, it goes without saying, that we will all push the boundaries a little bit with SEO, and by “pushing the boundaries” I mean automating things. If you do so, do so sparingly and carefully. Adding SEO to a web page is like adding salt to food. There comes a point when you’re simply added to much. I like to go easy on the SEO. I can always add more later, but it I add too much, trying to fix it is a real hassle.
Remember, the key to all of this is solid keyword research. If you get a chance, check out Niche Profit Classroom. They have a solid keyword research course and you can start with a dollar trial and just cancel later if you want to.