I was browsing Twitter this morning looking for information on hurricane #Sandy that is about to pound the Northeast third of the US.
As I was using Twitter to search, it occured to me…I am using Twitter to search for information on the web…I wasn’t using Google…WOW!
Honestly, I have never been a big pro-ponent of Twitter, or any microblogging platform for that matter, but finding myself using it to searh for information online definitely says something.
Optimizing Twitter Hashtags
Optimizing Twitter hashtags really boils down to one thing…hashtag research…or should I say keyword research because, ultimately, an SEO…oops…a THO is looking to tag TSTs (Twitter Search Terms) that get the most searches and the most relevant searches.
One great way to get a feel for how this works is to look at the “Trends” box in the left-hand column of your Twitter account.
Spend some time clicking on some of the “trending terms” and observing closely how they are used by the Tweeters in their 140 characte posts.
More often than not, you will see that they simply used a #HASHTAG in front of the search term that they are talking about or emphasizing.
The Big Picture
This news is by no means new. Twitter hashtags have been around since the early days of Twitter. However, any internet marketer and/or SEO should at least now realize the potential that hashtags hold in terms of driving traffic to any website being that the Twitter platform has evolved into a search platform that actually delivers relevant results for real people being that the hashtags are placed by real people.
And what is that “real potential” that I am speaking of??? The potential to be found in Twitter search results without having a massive number of followers.
That’s right. People don’t have to be folowing you to see your tweets if they have been THT’d, meaning, over half a billion (with a “B”) users have access to your tweets and the chances of them seeing you increase greatly with the use of hashtags.
Long Story Short
Get yourself a Twitter account. Follow people that you find interesting. Tweet about trending items using hashtags and slowly wean your optimization efforts away from Google.