Implementing a good SEO campaign is an important part of Internet marketing. Many new marketers start out confused by the conflicting information online. Attempting to navigate SEO without any foundation can lead to missteps. Even people who know what they are doing can make mistakes. Here are 10 of the most common mistakes people make in an SEO campaign and some advice on how to self-correct them.
1. Not doing keyword research
Keyword research can be very simple- but you need to use the right tool and not choose words randomly. The Google AdWords Keyword Tool is free and easy to use.
2. Listening to EVERYBODY
There will always be new tricks and techniques aimed at pushing your SEO strategy forward, but you can’t let yourself become distracted. Stay the course with your strategy and give it time. That being said, another problem is…
3. Being too rigid
When you first come up with your SEO campaign, don’t just go with the advice you hear most. Sometimes it is the most creative strategy that works best. For example, a massage therapist can use keywords for back problems, which will attract clients looking for relief who may not have considered massage therapy.
4. Skimping on title tags
Don’t take the easy way out by using the title tags assigned to your pages, like ‘Welcome’ and ‘About Us.’ Instead use strong keywords on the title tags to identify yourself to search engines. There are SEO software programs that can help you with Meta tags also.
5. Ignoring social media
Social media is too important to dismiss. Get a Facebook business page, open a Twitter account, and create a Google+ profile. Then maintain them- you want people to ‘Like’ your page, ‘Follow’ your business and Share your posts.
6. Skimping on content
Invest in good quality content that helps your customer or client because you want to build yourself as the expert in your niche. Then update your site with unique content on a regular basis to keep the attention of the search engines.
7. Not linking to the best page
It takes time to create backlinks so you need to make the most of them. You want traffic to be directed to the page where you most need them to land, which isn’t always your home page.
8. Dismissing ALT attribute
Don’t leave the ALT tag empty! There’s no excuse not to describe images and videos or to leave taglines blank. It just takes a minute to make the most of them with the appropriate keywords.
9. Relying on free website options
Obviously choosing a site with a free domain for your website can save you money, especially when just starting out. However, you are building a history with the search engines from the very beginning. If you move to a paid site- which you most likely will- you risk having to start over become most free sites don’t allow you to redirect traffic. Bluehost is reasonable and WordPress is free.
10. Not claiming Google+ Local page
Claiming your business page is free. Optimize it to increase your search engine ranking and bring more traffic to your site. Google+ can help build your brand in many ways also.
These common mistakes are easy to correct. Take the time to do it now and you will be ahead of the game on your next campaign. Did you make a mistake when first starting out with SEO- and what was it?