For Some Niches, There Is No Such Thing As Non-Targeted Traffic
Every once in a while, I will crack open my Statcounter.Com account and take a quick peek at the list of keywords that people use to find TheBitBot.Com.
For the most part, there are never any surprises and the keywords that I rank for (most of them long-tail) are ones that make sense with respect to how our site is SEO’d.
But every once in a while, you’ll see a pairing that just doesn’t fit. And it these pairings that, many times, reveal “hyper-targeted” niches or niches for which all traffic, regardless of where it comes from, is targeted.
In this particular case, the keyword was one focused on a review of a media company and the article that Google listed on the first page (for some odd reason) was: 10 Things a Woman First Notices About a Man’s Place.
Whether you realize it or not, you have an almost insatiable desire to click on the link to that article because of the fact that it is about dating and relationships and its total link/click bait. LOL!
You know you want to click it…go ahead..read it and then come back because I have something to tell you about it…
The Hyper-Targeted Niche
A hyper-targeted niche, such as dating and love/relationships is one that will draw clicks regardless of the temperature of the traffic. Whenever a person is browsing the web, and they see a link entitled: “10 Things a Woman First Notices About a Man’s Place”, they feel the urge to click on it regardless of wether or not their in the mood to.
Hyper-targeted niches tap the inner-most urges of a person’s psyche, you know, on an instinctual level. And the reason it gets us all is because we’re all fundamentally the same, with the same needs and desires.
So what are some “hyper-targeted” niches that you can pursue if you decide to??? Well, you know them already:
- Finding Love – We all want love, right? And even if we have it, we’re still curious about the subject…and we always will be…after all, we’re human.
- Health & Fitness – We all want to be attractive right? Health and fitness promises that. Wether it can deliver it or not is an argument for another day.
- Making Money – Yeah, we all want to be rich…ahhh the alure of riches…and there are plenty of people promising us wealth.
- Food & Beverage – We all want to eat and the visual appeal of well prepared dishes goes a long way to tap our basic survival instincts…the more fat and salt, the better, right? Oh, and put a cold beer or glass of wine next to it. LOL!
But They’re Too Competitive
NONSENSE! There is no such thing as a “niche-that-is-too-competitive”. It just takes more resources to stake your claim.
Truth be told, you can carve a piece out of any niche if your copywriting is tempting enough. All you have to do is start a blog on the subject, write articles consistently and them monetize it using your method of choice.
Then, when people see your title in search results…even if it wasn’t what they were searching for to begin with, their instinctual curiosity will get the better of them and they will click thru.
Only hyper-niches have the power to hi-jack searches like that…and get the click…here is an example in the “Get Your Ex Back” niche…[CLICK HERE ].