Building a successful business demands a strong marketing plan. Since new clients are the lifeblood of any business, attracting them is of paramount importance. Smart advertising brings qualified customers in the door that are ready to buy. Identifying affordable advertising strategies that work is one of the first orders of business for any management team.
While every business is unique and must analyze different strategies to decide which ones work best, having a number of advertising ideas to test can jumpstart the process. It is important to remember that what works for one business model may not work for a different type of business. That is why a trial and error period is required to determine the best advertising game plan. Below are a few proven techniques that have worked well for many businesses.
Online strategies like pay-per-click (PPC) and AdWords have been wildly successful for certain businesses. There are some basic rules and techniques that need to be mastered, or this method can prove to be too expensive. For this reason, it is important to get some good instruction before partaking on a PPC or AdWords campaign. Once the technique is mastered, the sky is the limit for certain business models. A good way to analyze whether a particular business type will respond favorably to this type of advertising is to generate an online search and see how many of these ads are listed. Overtime, if the same ads are showing up consistently, then those ads are making money.
Businesses that succeed online do not do so without some serious planning and hard work. Employing search engine optimization (SEO) techniques is required to increase the probability that the corporate webpage will show up on the first page where most customers will be directed when they generate a Google search. Being on the first page dramatically increases the odds that a company will be called when a prospective customer goes online looking for help.
Facebook ads have been touted as another very affordable way to attract targeted customers. One of the reasons Facebook Ads are considered to be a good bet for small businesses is because a small budget of only about $10 per day has been proven to be successful. These ads attract a very targeted market due to the ability to use demoographics in the process to reach out to the exact customers desired.
An offline way to earn some attention and goodwill is to donate company services or products to a high-visibility cause. In many cases, the charity will provide free advertising for you as a show of gratitude for the company’s help. Many start-up businesses get a big boost by strategically selecting a few popular charities to support.
Handing out professional and detailed business cards is a simple and time-tested way to attract business. It is crucial that the card clearly explain what you do. Businesspeople who do this regularly can attest to the number of calls they receive as the result of this one simple marketing strategy.
Giving away promotional products like pens and non-woven bags is also a great way to earn business. There is a reason we all have promotional pens galore and calendars from local businesses. These useful products that are likely to stick around, and do work. Refrigerator magnets and mugs are are two other items that people seem to hold onto. Seeing a business name daily increases the chances of earning business when the need arises.
Advertising is crucial for business success. The more advertising a business does, the higher the probability is they will succeed. Finding a winning formula of affordable and effective advertising strategies guarantees that a company will have the customers they need.