I have been dabbling in web and internet marketing for a while now and I have really come to appreciate the fact that this entire process actually has a pretty steep learning curve.
Running a web-based business as either a product or service owner or as an affiliate for someone else’s product or service takes hard work and patience. Actually, it takes lots of patience.
Additionally, looking back at 2012 in retrospect, I can now see that patience is the most valuable quality of all, especially with all of the search engine algorithm updates.
Regardless, when it come to internet or web-based marketing, ultimately successful efforts are ultimately divided into two categories.
Category Number One – Content Creation
Solid content is the heart of any and every successful marketing campaign. Without it, you have nothing to motivate your visitors to take action. So basically, you don’t make any money.
Great content will do three things for its readers:
- Great Content Will FLow – This means that the grammar, punctuation, ideas, connective phrases, and ideas will all mesh together and the reader will not be discracted by errors. Errors, be they grammatical or punctuation errors, will destroy the ability of your copy to convert.
- Great Content Will Deliver Value – This means that your post or article will actually deliver on the title. Nothing is worse than an article that doesn’t fulfill the promise that the title makes.
- Great Content Will Invite Them, Not Leave Them Hanging – Many copy writers like to write half an article and act like it is the entire article, when in reality it is only the first half of an article with a call to action to click thru in the bio box. Personally, I feel that this scenario is spammy. If you write an article, make it a complete article!
Of course, this is only the first step one must take if one is to be a sucessful web-based marketer. The other is promotion.
Category Number Two – Content Promotion
I used to believe that all effort should be focused around solid content creation. Unfortunately, it takes more than just solid content, much more, and the reason is because of the fact that evwerybody has solid content. So basically, solid content is a minimum requirement.
Content promotion is just as important as having great content. Promotion, however, is not easy and takes just as much time and energy as content creation.
To sucessfully promote your content and to determine the most advantageous ways to promote it, setting up a routine is absolutely essential.
A great promotion routine for an article that you post on your blog, for example, could be as follows:
- Social Bookmarking – Social platforms are great for promoting your content. Pick three of your favorite social platforms and whenever you post and article to your blog or website, share it with your friends and collegues. Social sharing buttons make this easier than ever and if your content is quality content, then your friends may share it with their friends.
- Blog Commenting On CommentLuv Blogs – Blog commenting is a great way to drive traffic to your post or article. The CommentLuv plugin for WordPress makes sharing a link to your post very easy. Don’t worry about where or not it is a “dofollow” link. We want traffic! All you have to do is search for “your keyword” + “CommentLuv” and comment on the blogs that link out. Be sure to actually read their post and leave a valuable comment. Bloggers absolutely love this and don’t mind linking uot to quality commenters. Find three high traffic blogs in your niche and subscribe to their RSS feed. This will give you constant commenting opportunities.
- Make Your Old Articles Available For Syndication – Once an article has burned through its “honeymoon” period, in certain cases, it may drop in the SERP results. Hopefully, this doesn’t happen, but the cold hard truth is…many do. But, just because an article sinks in the SERP results doesn’t mean that its life is over. many people still haven’t read it. You can easily breath new life into it by making it available for syndication on top article directories. Pick three top article directories and submit your older content to them with a bio link to your site or landing page. I have had lots of success with this and still do, even despite the 2012 search engine algorithm updates.
These are just some ideas of how to promote your content without having to write more articles.
personally, I believe that your marketing efforts should be split in half, meaning that half of your time should be spent creating content and the other half should be spent promoting your content.
Bonus Content Promotion Tip
A light bulb went off in my head the other day as I was pondering the fact that some of my best converting articles were losing their popularity.
I realized that I could continue to promote them by running banner ads or a non-intrusive advertising bar that drops down from the top of your website that gently nudges your visitors to your highest converting post, article, or product.
I am very excited about this and will be using it from now on.
Stick To Your Promotional Routine
Remember, website and blog promotion is an endurance race. Having a consistent content creation and promotion schedule is the absolute fastest way to success online because it allow you to see what works and what doesn’t.
Sticking to a solid schedule will ultimately pay off for anyone who does it…you just have to stick with it.