As much as I love the “make money online” niche and the “internet marketing” niche, neither of these niches qualify as low hanging fruit.
There are countless others that are easier to pursue and much more profitable if you get my drift.
However, not all niches are equal in terms of their ability to deliver cold hard cash to your bank account.
For that reason, a little testing is important with respect to niche selection.
I would like to point out that for every niche you pursue, you have to do your own testing. Data mining using other people’s data is unreliable at best.
What Do We Need To Do First?
Well, for starters, we need to get niche ideas. Now where can we get niche ideas? Well, to do that, you have to go where the people with problems are and people with problems usually hang out it forums.
So just find forums in your potential niche by searching for “your niche keyword” + “forum” in Google. More often than not, your niche keyword will have to be a bit on the general side. You will not be able to drill down into a micro-niche until you hang out there for a while and read some threads.
Once you find a thread that actively discusses a problem, think about providing a solution in the form of a product. Some may be available already. Actually, if you’re lucky, there won’t be one and you can develop your own.
Regardless, now that you have a micro-niche idea, you can begin writing your article. You will only need one.
Write Your Article
Believe it or not, your article doesn’t have to be thousands of words long, but here is what it does need to contain:
- It Has To Accurately ID The Problem – Your article has to sympathize with the reader and acknowledge the issue at hand. By getting on common ground, you begin building trust immediately. This is key if they are going to crack open their wallet.
- It Has To Identify An Effective Solution – You really don’t have to wait long to do this in your article. Once you have identified the problem and sympathized a little, go ahead and introduce your reader to the solution. You don’t have to wait forever. Their search for a solution is what brought them there. Give it to them.
- A Strong Call To Action – Don’t let them finish your article without a strong “call to action” or “recommendation” they they buy your solution/product. Pitch it, man!
Make Your Article Scannable
This aspect of sales copy can’t be over-stated. Why? Because most people don’t read all of the way through long posts or articles. They scan through them. Quickly.
Your content should be written so as to cater to “readers” as well as “scanners”.
It would be a good idea, for this reason, to make your call to action one of your “header tags” such as an “h2″ tag. This greatly increases the strength of your call to action.
The Bottom Line
Well, its basically this. People need encouragement to buy. Actually, sometimes they need a shove. Why do you think used car salesmen come running out to you? (I like to run from them…the older ones get gassed…LOL)
This is covered in more detail in our [ Niche Domination ] e-course.