Recently, I was told by a friend of mine who had signed up for one of my email courses that at a certain point, my emails started getting sent to his spam folder.
I asked him at what point this happened and when he showed me, I realized that it was one of the newer funnels that I had set up in haste and at apoint where I had used a pre-written series of emails written by the owner of a product that I was an affiliate for.
As I slowed down and looked at the series in its entirety, it quickly became clear as to why they were getting sent to the spam folder. Simply put, they were over-hyped and packed with all of the keywords and punctuation styles that are renown for getting sent to the spam folder.
Obviously, I deleted them immediately and ended up re-writing my own series, but the damage had been done, the emails had already been sent and I am kicking myself for being so stupid.
For that reason, I am writing this so that you don’t make the same dumb mistakes that I do when it comes to setting up an autoresponder series.
Why You Should Write Your Own Autoresponder Series
To be totally honest, there are more than just three reasons, but these are the main ones in my opinion. Therefore, you should NOT use pre-written Autoresponder Seriess because:
- They’re All Hype And No Value – To this day, I haven’t seen a funnel produced by a product owner that adds value to the inbox of a subscriber. Why is it that product owners insist on hard selling in their pre-written funnels? Do they not have confidence in their products? Don’t they realize that this damages their credibility with list owners whose lists are damaged by their spammy email series?
- They Get Your Emails Sent To The Spam Folder – This is essentially the equivalent of never sending the emails in the first place. I mean, honestly, who goes to their spam folder to check their emails? If they end up there, then you immediately lose credibility with the subscriber.
- They Simply Don’t Convert Subscribers Into Buyers – I have send enough subscribers through prouct owners “professionally written” Autoresponder Series now to know that they’re not as professional as they claim to be. In fact, they’re not professional AT ALL. They are spam. Additionally, the majority of information product owners are the equivalent of used car salesmen in nylon leisure suits.
Like I said, these are just three of the reasons that you shouldn’t use pre-written Autoresponder Seriess.
That being said, if you are going to write your own Autoresponder Series, what should it include and how should it be written?
Setting Up Your Own Autoresponder Series
Setting up your own Autoresponder Series is actually pretty fun once you get into it. If you are going to build lists, building trust is paramount to being successful. If you don’t have trust, you don’t have a list. So here is what I recommend:
- Write About What You Know About – When you write or talk about things you truly understand and have experience with, people can tell. One of the biggest mistakes new internet marketers make is thinking that people are dumb. People are not dumb. People are smart and they pick up on hype almost immediately. I think that this is something that new copywriters struggle to understand. I won’t lie. I was one of them.
- Give And Tell What Really Works – Keeping secrets doesn’t work. What is more if you with hold anything that your list needs, any item or detail, they’ll just get it for free online somewhere else. Everything, or at least a broken down version of it can be found free online. For that reason, be up front and be quick about adding real value in each and every email.
- Keep It Simple – I learned this one by subscribing to other peoples lists. What I found out by observing myself is that I don’t read long emails. Being wordy in an email is one of the worst things you can do. Some people love to listen to themselves talk and the same goes with writing. You don’t have to write long email. The more value you can cram into less words, the better. Your subscribers will respect you for it.
There are other things you have to do too if you want to build a trusting and responsive list, but these are some of the most important in my opinion.