Truth be told, I have made more money with Google Adsense than with any other internet marketing method. Its just so darn easy to use, and people don’t even have to buy anything for you to get paid.
The reason for this is because Adsense is a PPC advertising platform. This means that advertisers pay publishers for simply sending them traffic. So basically, it a lead generation platform.
The danger with Adsense, however, for many, is the fact that it is indeed easy money.
Ever heard the expression: “Sacrificing Tomorrow’s Dime For Today’s Nickel?” Adsense kinda falls into that category.
A newbie blogger or internet marketer never really realizes this until that one fateful day in their IM career that they realize the importance of a lead…as in “lead generation”.
Adsense Is The Perfect Traffic Syphon
Adsense is a great syphon…of traffic away from your site…that is.
I remember back when I first started to monetize my sites with Adsense. I thought it was so cool. All people had to do was show up and click on an Adsense link and…BAM!…I would get paid!
Nothing has changed in this regard really until that one day I decided to jump into affiliate marketing. Ooooh…$$$…affiliate marketing, the way you can make 100 X the money of Adsense if the traffic converts on the backend.
The key, I found was to effectively presell the product to targeted traffic. So I started placing affiliate ads and banners on my site, right next to the Adsense blocks.
Oddly enough, one day I noticed an affiliate ad and a Adsense block sitting next to eachother. If someone clicked on the affiliate banner and converted on the backend, I would get a $65 payout. However, if someone clicked on the Adsense version of the exact same banner, I wuold get $0.65, a whopping 65 cents. What?!? Please!
Do Not Mix Adsense With Affiliate Ads
Pay close attention. There are two ways to monetize a blog or website. One is via lead generation and harvesting. This is what is used if affiliate marketing is the monetizing method of choice.
The other method is Google Adsense and should not be mixed with any other method AT ALL. If you add Adsense to a site, it should only be in the form of a click funnel, meaning, you have “content” and Adsense blocks…that’s all.
Adsense is a leak away from your site for literally pennies on the click. Those leads are gone forever to whatever “two bit” site you are sending them too.
Sure, use Google Adsense as a monetization method, but do yourself a favor and put it on a site dedicated for it, not an affiliate site.
If you’re interested in building Adsense sites, then I highly recommend you try out a platform such as Adsense Underground.