Post-Panda SEO Means Email List Building And Lead Capture – As of late, search engine query results have been highly volatile. This means that when you “do” appear in the search results on the first page or “at all” if you are in a highly competitive niche, you should do everything in your power to capture your visitor as a lead.
Email list building has long since been a method used by internet marketers as a means to drive traffic to their series of offers or bring offers to their captured traffic.
In the post-Panda environment, SEO, a practice that has long since prided itself on gaining traffic from strictly organic search results finds itself at the mercy of Panda-induced organic search result volatility.
This simply means that you have to build a list. Somehow, you have to capture the email addresses of your visitors and invite them back, time and time again.
Here are a couple of ways you can do this:
Post-Panda SEO Means Email List Building And Lead Capture
Invite your commenters back with the following WordPress combo: PHPList + Phplist-Comment-Subscriber plugin. If you are comfortable running your own list software, this plugin offers your commenters a chance to subscribe to your private list. We have enabled it here and it works pretty well.
Let WordPress manage a list on its own with the WP Autoresponder plugin. This plugin installs in about a minute and gives you full fledged autoresponder capabilities. This is a great way to learn how to pick up leads, manage a list as well as warm and sell to your list, which is something that takes time. It’s a bit buggy and there may be deliverability issues, so keep that in mind.
If you know what you’re doing in terms of managing and selling to lists, then definitely use a professional list managing service such as GetResponse. A professional autoresponder gives you all of the abilities of the aforementioned setups with no technical or deliverability issues. This is very important being that minor technical issues can easily bring your operation to a halt.
If you are not building a list by this point, definitely start. As previously mentioned, search results are far to volatile to be reliable. Post-Panda SEO Means Email List Building And Lead Capture.
Posted in 
Tags: 
Mark (8)
Very good advice. I have definitely noticed that search rankings are more volatile especially for competitive terms… And you must take advantage of every visitor that comes. I’ve also been attempting to focus on long tail terms that convert better.
[ Reply ]
I might just use this thanks. Have been way up on the results but my ctr isn’t so good. Obviously I’m doing something wrong.
[ Reply ]
Until today I have never thought of e-mail lists as a thing for me. But for the last weeks many people has brought this subject to the light. And I think I need to this different ant implement a newlatter subscribtions to my sites.
As you state in the article you can offer your visitors interesting offers that generates money for yourself.
[ Reply ]
Well ,If anyone is in a highly competitive niche, he should do everything in his power to capture his visitor as a lead. All right
[ Reply ]
I have not tried to build email list till now. I think a list building depends on niche too.. for few niches like tech related it may won’t work as in case of blogging.
[ Reply ]
Its new for me as I haven’t done it before. That sounds good, Arun. The thing niche is really worth to have.
[ Reply ]
Thanks for the wonderful concept! Well, now there is! Finally, I have found the plugin I have been looking for!
[ Reply ]
Yes you are absolutely right! I’ve noticed so much volatility in the serps lately it’s been so annoying. I am trying to capture leads, but I need to get better at it, don’t have the opt in rate I’d like to see right now.
[ Reply ]