The world we live in is constantly evolving due largely in part to how technology is becoming so intricately interwoven with our daily lives. Social media has opened the door to making news more ubiquitous, thus making it an essential part of what is called viral marketing. Aside from internet marketing, mobile marketing is also gaining ground due to the increase in number of smartphone users. Businesses must also try to evolve in order to cope with these many changes. Here is a look at some of these adaptations that companies made to usher in a more social and mobile and albeit eco-friendly era.
That moment you get an idea and decide that owning your business would be a good idea. That moment when working for yourself becomes exactly what you want to do. That moment you pick up a piece of paper and scribble down your ideas. That moment you…well, you get the idea.
Basically you make a decision to be a business owner and then you go forth and conquer, or at least try to…
But, when starting a business it’s important to understand a few things, and one of them is planning. There are many who think that simply thinking of a good business idea is as much as you need to get a good business together, but that is far from the reality.
There are steps that should be followed. Oftentimes they should be followed in a certain order, but nothing is a perfect line when starting a business. One thing I can say that should start everything is: a Business Plan.
Before you purchase signage, you need a memorable slogan that represents your business. What’s the best way to dream one up? Consider these aspects of a great catch phrase:
- Short and Sweet: Slogans should never exceed the length of a sentence and should ideally be between six to eight words. If brevity is one key aspect of memorability, you want your slogan to be as brief and concise as possible while representing your brand. Another way to think about this is to consider the way people speak. Those who take a long-winded approach to explaining concepts tend to lose the interest of their audience, while people who can sum up concepts quickly and efficiently cover more ground and also maintain the attention of those listening. The same applies to a visual slogan.
Why do significant percentages of startup businesses fail? It’s due to a number of reasons, poor customer service being one of them. Not only is each customer extremely important for immediate, sales income, but each customer potentially recruits others through word of mouth, making customer service a subject of much-needed focus.
How can a startup defend itself from poor customer service, delivering exceptional service, especially amid the service of competitors?
There are many advantages to outsourcing, like the ability to take on more clients and focus attention on the core business. However, quality control is one of the disadvantages. Owners don’t have say regarding the level of quality a given outsourced entity provides, though the latter is serving on behalf of the former. That could be a problem.
All of the businesses from big enterprises to small businesses and firms use marketing and advertising strategy for their products or services. So what actually the businesses are looking forward to by doing advertising? Everyone know this that they want to promote their business and want to earn high profit. Big firms have their own marketing and advertising departments which work for making the business popular among target users.
This process is referred to as Branding the business. You may see the example of Microsoft, it is the highly reputed brand, no-one requires it’s introduction because of the popularity and attraction but Microsoft itself has done a lot advertising and branding. The overall result it- it is a big brand today. So my point is that if you can make your business a Brand, your business will definitely get more customers than present.
Identify first what is your goal?