If you are a blogger or an internet marketer you want to get the most mileage you can out of your original content which means using it to drive traffic to your website in a variety of creative ways. Let’s face it, writing articles takes time and effort. Contrary to what many think, writing is work and writing quality content takes time and research. Fortunately, for article marketers and bloggers as well as internet marketers, there are ways that you can reuse or recycle your old content and obtain new traffic from it. Welcome to the world of Web 2.0.
Before we talk about the subject of reusing your articles and content, we first need to mention that before articles can be reused they first have to be served, meaning that they have to appear and be indexed on your site first. Your website or blog has to be given the credit for the article. The only way for this to happen is to let your article sit on your blog or website and wait to be indexed. The amount of time it take for this to happen will vary depending on how actively you pursue having it indexed. Sometimes it may take weeks or months for you new articles to be indexed.
The best way for you to check to see as to whether or not your articles have been indexed is to go to the Google search engine home page and type “site:your-web-domain.com” into the search box. You will immediately see listed all of the web pages and articles that have been indexed. Articles and content on web pages that have been indexed are available for recycling and reuse on Web 2.0 properties.
The importance of context links, contextual ads and contextual advertising is more important now than at any other time in history. Never before in the history of advertising and marketing have potential sales lead and customers become so desensitized to advertising. We are literally surrounded and bombarded with advertising everywhere we go. The airwaves and webpages we are exposed to constantly feed us with ad after ad and promotion after promotion to the effect that in most cases, we hardly ever see them anymore.
If you look around at this blog, you will see a large variety of instances where advertising is used. You will see affiliate and freebie links at the top of the page in the form of drop down menus. You will see special offers and “click here” links beneath the titles of the articles. You will see a large list of link exchange partners down the right side of this and usually any other blog that has exchanged links with other bloggers and webmasters. You will see post article affiliate links designed to temp readers and subscribers into clicking through if they read through to the end. You will see a slide up ad slide up from the bottom of every page advertising some promotion. You will see a bloc of free marketing tools after each article. You will see blocs of text or image ads at the beginning and end of each article. If you visit this site and many others via the root or homepage, you will be presented with a giant pop up that literally covers the majority of the content.
If you are interested in learning Internet Marketing, depending on your level of experience, you may have a very large learning curve ahead of you. Many internet marketers are quickly overwhelmed by amount of information that they try to absorb when getting started with just the basics.
Depending on how much time you have spent researching this subject you may or may not still have to learn about the following: niche selection, keyword research, domain name selection and acquisition, hosting acquisition, domain name forwarding, HTML coding and/or PHP script selection, file transfer protocol, script installation, MySQL database installation and usage, content generation, search engine optimization, traffic generation, autoresponders and opt-in forms as well as squeeze pages, sales pages and landing pages, not to mention list building and all of the traditional marketing techniques. In addition to all of this, you have to maintain, build and nurture a brand.
It quickly becomes clear why many new to this business, which has become a highly technical version of a very old traditional trade (i.e. traditional marketing), quickly go in to information overload mode.
There are tools, however, that can help…at least with some of the items on the list of things to learn above.
One main item that can be of great help to assist someone interested in internet marketing is the new Internet Marketing Basics Resellable Ebook and Minisite available for download at TheBitBot.com.
If you are an internet marketer, odds are at least some of your marketing is centered around information or informational products such as reports or e-books, video tutorials or any other of a variety of media forms. Generally, the toughest part of coming up with a new product is researching and gathering the necessary information used to create your informational product. Well guess what. I have good news for you. If you are creating an informational or promotional product to be used as means of building a mailing list or something similar then you do not need to worry about the content’s uniqueness or originality. Additionally, it doesn’t even have to be optimized for search engines because the search engines will never see it. Welcome to the world of PLR, also known as Private Label Rights.
A product that is released with PLR status is available for modification and use by the receiving party in any way desired within the confines of the sellers or publishers restrictions. This means that the person receiving or purchasing the articles can slap their own label on them and use them to promote their own business or website. Be alert to any and all restrictions on PLR content which may include but may not be limited to posting the article to article directories, blogs, ezines or ebooks. Just check with the seller or vendor to see if there are any restrictions of this sort. In some cases, an easy to way to check is to look for a “Read Me” file in the package. It is not uncommon for the original author to state the terms of usage in the “Read Me” file.
If there are no restrictions, then you can use the content as you see fit. Keep in mind that since it is PLR content, odds are that others already have it and it has already been crawled and indexed by search engines already. So, as far as SEO or SEM value goes, there is none, but you can use it in the following ways:
It is no secret that in the old days of internet marketing and building websites, the old adage “if you build it, they will come” was a fairly reliable statement. I laugh when I say “old” because I actually mean only a few years ago.
Yes, in the old days, you could build a website and market it a little and traffic would come on it’s own. However, those days are long since past. With the development of turn-key websites and website scripts, launching a blog or forum or affiliate site has become very easy, even for the technically challenged. In some cases, all that is required is a domain name, hosting and little more than the click of a button using the server installer script for any one of a variety of sites.
For this reason, the sheer number of competing sites has risen dramatically and the necessity of creating sites that are more focused with respect to a certain niche has become more prominent.
Now, if a website is to receive traffic, the traffic, rather than being drawn to your site, has to be driven.
Over the past year I have spent a substantial amount of time researching the subject of internet marketing. I must say, this is really a much more fascinating pursuit that I ever could have imagined. There are so many variables and steps involved and the learning curve can be quite long and span several years if one does not know where to look or what questions to ask.
For that reason, I have decided, for this post, to condense everything I have learned into one short article that can act as an outline for anyone who has not yet obtained a personal road map to this end. So, here we go.
Step 1) Select a niche that you will write about. Take a moment and reflect on your life experiences, your interests, your pastimes, things you are passionate about, things that have consistently held your interest over the years or problems you have worked hard to overcome.
So far in this series, we have talked about selecting a niche, researching our niche so as to determine if there is a demand in this particular niche and finally additional research to see if there is money being spent in this niche.
If we determine that the niche is profitable, we can now begin searching for suitable products to sell on our website. There are many information products that we can sell online. All you have to do is Google information products for resell. Additionally, you could search for products with master resell rights (MRR) or private label rights (PLR). Please note that selling PLR items is not the same as using PLR content. You can actually use PLR items when selling because the information contained in them is not used as content for your site. Other people may also be selling these same PLR items. As a reminder, all content used for your site that is readable by search engines and counted as content must be original. That is the only way you will ever have a decent rank or SERP.
Making money with blogs is not difficult but at the same time, it is very difficult. What does that mean you ask? Simply put, there are two different methodologies that you can follow if you are going to launch a website or blog and use it as a source of income. One of these methods is quick and can earn you a small amount of supplemental income and the other one is very slow and has the potential to turn into an online business.
The first method, the simple one, entails signing up at at one of the following outfits or something similar:
1) https://www.blogger.com/start 2) http://www.weebly.com/ 3) http://www.sosblog.com/ 4) http://www.thoughts.com/ 5) http://wordpress.com/ 6) http://weblog.com/ 7) http://wordpress.org/
Please note that number seven does not include hosting. You will need to acquire free hosting if you are going to use the WordPress.org PHP blogging script. Additionally, your host will have to allow PHP and FTP. There are some free hosts that do allow these. Some will install it for free in the CPanel.
In the last chapter of this series, we discussed the answer to the question: “Does this niche have enough interest to pursue?”. Accordingly, if we have indeed found a niche in which there is sufficient interest to pursue, we now move to the next logical phase of our marketing plan and that is to determine if there is actually money being spent in this particular niche. If there is, then we can start thinking about creating or sourcing products to market to the individuals making up this niche.
So how do we determine if there is money being spent in this niche?
One of the simplest ways and probably the one most commonly used is that of paid listings. In short, paid listings follow the money because there is an inherent ROI or Return On Investment. This means that for every dollar spent on advertising, some multiple of that number is being made back. Hopefully, the return is greater than the investment. Keep in mind that there are no guarantees, but generally, paid listings are a good starting gauge.
This is installment number two of how to sell online. In this particular post, we will discuss determining if there is even a demand for the information or product that you are interested in selling.
I have made note on several occasions where professional internet marketers have launched products only to find that the demand that they thought would be there, in fact, wasn’t. This is unfortunate, because a great deal of time and effort as well as money can be spent on developing a product as well as advertising before the launch. It is enormously discouraging to build a large campaign from the ground up only to not have it not convert on the back end.
For instance, the individual selling the product may have outsourced a massive back-linking campaign building up their landing page, written tons of articles and posted them to article directories, posted links in blogs and forums as well as bookmarking pre-sell articles, all in an effort to prime the demand for their product only to be discouraged when it doesn’t move off of the digital shelves.
