If you are a local business owner, you can effectively use Facebook to promote your services and products locally as well as catering to a global clientele. The best part of it is that most of this promotion would be free of cost. There are paid advertisements of course, but Facebook is still largely free to use, this is in fact one of the key strategies the Facebook brand is using to win visitor trust. Although population wise, as I am sure you have heard Facebook is already the 3rd most populated country in the world after China and India, it has more than 901 million active users, yet there are many netizens who have haven’t registered yet. Everyone on the net has at least heard about Facebook, even my Grannie has heard of Facebook and she has never even touched a computer or smartphone.
Recently, Google update their publicly available Page Rank values.
Its generally at this time that webmasters act like they don’t care, but when nobody’s looking they all feverishly check their Page Rank to see if it has changed.
Page Rank is on of those things that we all like to down-play the importance of, but in reality, its important in the minds of webmasters, so that in itself gives it market value if nothing else.
Getting solid Page Rank on inner pages on our website is a great way to tell you which pages of yours Google consider popular and hot and if Google considers them hot, then so does everybody else.
So the key, then, despite the fact that people like to claim that PR doesn’t matter, is getting it anyway and watching everyone’s eyes sparkle when they see it, not because its necessary for rankings, but just because it looks cool.
I have been dabbling in web and internet marketing for a while now and I have really come to appreciate the fact that this entire process actually has a pretty steep learning curve.
Running a web-based business as either a product or service owner or as an affiliate for someone else’s product or service takes hard work and patience. Actually, it takes lots of patience.
Additionally, looking back at 2012 in retrospect, I can now see that patience is the most valuable quality of all, especially with all of the search engine algorithm updates.
Regardless, when it come to internet or web-based marketing, ultimately successful efforts are ultimately divided into two categories.
Category Number One – Content Creation
Solid content is the heart of any and every successful marketing campaign. Without it, you have nothing to motivate your visitors to take action. So basically, you don’t make any money.
Niche marketing can be tons of fun and a great way to make affiliate cach if you have a plan in place to drive traffic.
One of the best ways to do this is to set up an authority site based around a niche of interest.
Of course, this may sound difficult, but its really not. All you have to do is have a plan in place that will break up the process into a series of simple steps. Minimal investment will be required, but its well worth it.
Step 1 – Get A Domain And Hosting
For a domain name and hosting, I recommend BlueHost.Com.
Bluehost’s dedication to excellence has placed us in the top position of shared hosting companies. Bluehost utilizes the latest in server and server room technology to insure our customer’s uptime and website speed isn’t compromised. Bluehost is reliable and trustworthy, knowledgable and helpful as well as innovative and stable.
If you are a webmaster, there will inevitably be days where you wake up, check your analytics and immediately notice that something is just not right.
The traffic that you have been enjoying just isn’t there…you should be at “X” number of visits by this point, but traffic is way, way low with respect to where it usually is.
Ahhh, you just experienced the dreaded “SEO Taper”, the point where Google, who had been sending you tons of long-tail traffic, suddenly decided that you content wasn’t so hot after all…and put you in your place…the SERP dungeon.
Don’t Sweat It
It happens to us all, really, we all get hit like this. I know that TheBitBot.Com does occasionally. With over 1000 authors for this blog, many of them accomplished writers, you would expect some consistency, some normalcy, but the truth of the matter is, we all “take it on the chin” occasionally.